Creating an amazing brand is important. If you don’t know, branding is all of the ways you establish an image of your company in your customers’ eyes. It’s what they think about you when they hear your name beyond just the visuals of a logo.
THEMING CREATES THE ULTIMATE BRAND FOR YOUR BUSINESS
A consistent brand is important for your company’s image, for advertising, for generating new customers, and for the general perception of you and your work. Today we are going to talk about how IDS theming reinforces your brand.
If It’s Not Just a Logo, What is Branding?
Branding is more than just a logo; it is a way of presenting your business to the public and developing trust in your company. Your brand is what people think when they hear your name. It’s your personality!
Red Bull is young and exciting.
Gucci is classy and sophisticated.
Harley Davidson is rugged and free.
Those are the personalities embodied in those famous brands. What is your brand saying to your clients right now?
How to Create a Strong Brand
Enriching your office with a custom theme is an excellent way to grab people’s attention. Adding murals or 3D elements to your waiting room, reception area, or treatment rooms, turns what can be a scary experience for children into a fun and welcoming atmosphere.
Instead of nervous patients, you’ll have kids excited to go to the “the dentist with the elephant” or the “fun dentist”.
With a themed office, that’s what your personality and brand can be – the fun dentist that caters to kids and gives them the next level of care. Your brand is fun and caring.
Witness Branding in Action, from Online Parent Reviews
A good brand helps people remember you and makes your practice stand out from the crowd. These are real quotes from parents that we found on the Facebook pages of some of our theming clients:
“Makes coming to the dentist fun and something to look forward to!”
“It’s basically a theme park.”
“Had a TON of eye candy for the kids (awesome decor and video game screens all over the place!)”
“The environment is very kid friendly and attract my little one’s attention immediately.”
“We also love the play area-lots of things to do while the kids are waiting.”
“If you’re a kid and you need to go to the dentist, this is the place to go! The atmosphere is fun, friendly, and eases the anxiety of seeing a dentist!”
“I wish they attend adults too! My little girl loves to go here! Is like a magical place to go.”
“…it’s just the perfect place to bring your kids for dental visits.”
“The Disneyland of dentists.”
“Feels like you are in a little amusement park.”
“My son left the dentist with a huge smile, asking to come back again!!”
These sound like offices with a great, memorable brand! They’re fun! You want to take your child there. Children want to go! Theming not only soothes your patients, it makes you stand out from the mundane office down the street. The more you stand out, the more memorable your brand is, and the more likely your patients are to refer your practice to others.
Invest in Your Patients
Valuing your patients and their families sets them up for a lifetime of positive health outcomes. And the environment you set can help you achieve a better patient experience.
- Reduce patient anxiety and enhance their relaxation
- Prime patients and families for their appointments
- Create positive dental care experiences
Invest in Your Business
Maintain your edge in the crowded dental service space. Attention to details in your space can transform your environment and the overall patient experience.
- Create “buzz” in the community you serve
- Accelerate patient referrals
- Generate positive online reviews
Check out these related resources for great marketing tips for your office:
How to Match Your Marketing Materials to Your Theme
The Best Dental Marketing Tactics and Strategy
What Makes a Dental Practice Successful
Key Strategies to Jump-Start Your Dental Marketing
3 Quick Tips on Using Theming as a Social Media Promotional Tool
Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.
Want more tips for marketing your office? Download the free guide to learn about branding basics, social media tips, ways to improve your online efforts, plus event and promotional ideas.