THE IDS CHECKUP BLOG


Hello! We're the IDS team, the people behind the dental office theming giant that is Imagination Design Studios. We're not just about cool office decor, we've got news, stories, design inspiration, advice about marketing, dentistry and more.

How Theming Creates the Ultimate Brand for Your Business

June 1 2020
branding your dental business

Creating an amazing brand is important. If you don’t know, branding is all of the ways you establish an image of your company in your customers’ eyes. It’s what they think about you when they hear your name beyond just the visuals of a logo.

A consistent brand is important for your company’s image, for advertising, for generating new customers, and for the general perception of you and your work. Today we are going to talk about how IDS theming reinforces your brand.

 

If it's not just a logo, what is branding?

Branding is more than just a logo; it is a way of presenting your business to the public and developing trust in your company. Your brand is what people think when they hear your name. It's your personality!

 

Red Bull is young and exciting.

Gucci is classy and sophisticated.

Harley Davidson is rugged and free.

 

Those are the personalities embodied in those famous brands. What is your brand saying to your clients right now? 

 

How to create a strong brand.

Enriching your office with a custom theme is an excellent way to grab people’s attention. Adding murals or 3D elements to your waiting room, reception area, or treatment rooms, turns what can be a scary experience for children into a fun and welcoming atmosphere.

Instead of nervous patients, you’ll have kids excited to go to the “the dentist with the elephant” or the "fun dentist".

With a themed office, that's what your personality and brand can be - the fun dentist that caters to kids and gives them the next level of care. Your brand is fun and caring.

 

Witness branding in action, from online parent reviews.

A good brand helps people remember you and makes your practice stand out from the crowd. These are real quotes from parents that we found on the Facebook pages of some of our theming clients:

 

“Makes coming to the dentist fun and something to look forward to!”
 
“It’s basically a theme park.”
 
“Had a TON of eye candy for the kids (awesome decor and video game screens all over the place!)”
 
“The environment is very kid friendly and attract my little one’s attention immediately.”
 
“We also love the play area-lots of things to do while the kids are waiting.”
 
“If you’re a kid and you need to go to the dentist, this is the place to go! The atmosphere is fun, friendly, and eases the anxiety of seeing a dentist!”
 
“I wish they attend adults too! My little girl loves to go here! Is like a magical place to go.”
 
“...it’s just the perfect place to bring your kids for dental visits.”
 
“The Disneyland of dentists.”
 
“Feels like you are in a little amusement park.”
 
“My son left the dentist with a huge smile, asking to come back again!!”

 

These sound like offices with a great, memorable brand! They’re fun! You want to take your child there. Children want to go! Theming not only soothes your patients, it makes you stand out from the mundane office down the street. The more you stand out, the more memorable your brand is, and the more likely your patients are to refer your practice to others.

 


 

Get started on your office now!

Don’t hesitate to chat with us about how theming can help your business brand. Call us for a free consultation at 1.888.884.4102. You can also email us at info@IDSkids.com.