TheRE ARE 3 Social Media Sites You Should Be Promoting Your Business On AND HERE IS WHY
Facebook is the most commonly-used platform, so having a Facebook account is a must.
Facebook can also help you to gather feedback and comments from your existing patients. Be sure to monitor patient comments and respond promptly to both positive and negative comments.
Be warned, Facebook is a money making business and will want to charge you to share your content with a wider audience to get more reach and engagement with your posts. The key is to create content that users actually want to see and your content will spread organically.
The Instagram app.
On top of attracting new patients, Instagram is a great place to attract good staff. Job hunters will often head to Instagram to find out the culture of a company they are looking to work for to see if they will be a good fit.
SOCIAL MEDIA IS WORTH THE EFFORT FOR YOUR DENTAL OR MEDICAL BUSINESS
It may sound time-consuming to utilize social media, but it often only takes a few minutes a day.
By cross-posting your content to all three of these sites, you can consistently and efficiently reach out to patients who are interested in your practice with considerably less time. There are even programs that help you manage all of your accounts from one place, such as Hootsuite.
The great thing about social media is that you can let your patients market your practice for you!
A themed office gives patients plenty of photo opportunities that they want to share to their social media profiles. Choose a hashtag that relates to your office and encourage patients to tag your practice in the photos they take. Not only does this increase word of mouth recommendations, it also makes patients feel connected and excited about your office. A happy practice is a social practice and your patients will be happy to promote your dental office on social media!
Check out these related resources for improving your social media efforts:
Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.
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