In an effort to gain more visibility on Google, it is important to create a Google business listing, known officially as a Business Profile.
It’s important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible.
It is also a great place where you can interact with your clients and respond to positive and negative reviews. This helps you build trust with potential customers who are reading your reviews.
According to one report, businesses that verify their information via Google Business are twice as likely to have customers view them as reputable and trustworthy. So completing your official business profile reduces uncertainty about your business and encourages people to pick up the phone and engage with your business.
For reference, here is what the IDS profile looks like when you search us in Google:
HOW TO CREATE YOUR GOOGLE BUSINESS LISTING FOR YOUR DENTAL OR MEDICAL OFFICE:
1. Log into the Google Account you want associated with your business (or create a Google Account if you don’t already have one).
2. Go to google.com/business and select “Start now” in the top right-hand corner.
3. Enter your business name.
4. Enter your business address.
5. Choose your business category.
6. Add your business phone number and website.
7. Choose a verification option. Phone or email is the easiest.
Once you’ve verified your business, you need to add as much detail as possible to your profile. Go to the Google My Business dashboard, click the listing you’d like to work on, select “Info,” and then choose a section to fill out or update.
Add additional information such as your logo, photos of your office, your operating hours, and any other information you have available. According to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps, so make sure you show off your unique office!
You can get more detailed instructions straight from Google.
Check out these related resources for great marketing tips for your office:
Add a Cool Google Office Tour to Make Your Business Page Stand Out
6 Tips to Help You Take Great Photos of Your New Themed Office
Key Strategies to Jump-Start Your Dental Marketing
Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.
Want more tips for marketing your office? Download the free guide to learn about branding basics, social media tips, ways to improve your online efforts, plus event and promotional ideas.